Marketing Benefits of Business Signage

Your business likely spends a lot of time thinking about its marketing plan, including social media, online advertising, television advertising, billboards, and more. If your business signage isn’t an important part of that plan, then your marketing efforts may fall short.

Business signage matters. In today’s business world, signage influences everything from foot traffic to brand recognition. As an important part of your marketing plan, your business signage needs the same time and attention that you give to other aspects of your marketing plan.

Increased Impressions and Foot Traffic

Research shows that the majority of customers enter stores because of their business signage. Without the presence of a sign, many customers have no way of knowing when a business is there. With help from the sign, many customers note the business, think of the business when they’re in need, and return.

For businesses with a clear brand, their sign helps to build brand recognition. Signs that are good quality can give good impressions, which can also lead to increased foot traffic and better visibility overall.

Digital Signs Making a Come-Up

It’s important for your signs to look professional, clean, and easy to read – and no signs are more professional, cleaner, or easier to read than digital signs. These customizable modern signs are an important part of many businesses’ marketing plans because they can be used to create more engagement.

With changeable messages, digital signs can display whatever messages your business needs to convey without paying for a new sign every time. This makes digital signs more cost-effective and easier to use. They can even be changed remotely, for total convenience.

More Reasons to Utilize Signage

There are many reasons to utilize signage for your business.

Build brand personality. A good sign will use color, font type, images, and even size to build up your brand personality. Matching your signs to your business cards, social media page, website, and other marketing materials helps improve brand recognition and bring in customers.

Differentiates from competitors. How is your business different from your competitors? Your business sign can shape the way that your business is seen in relation to your competitors. The use of different colors and imagery can help, as well as the inclusion of your business logo.

24/7 marketing service. Whether your business is open or closed, your sign can serve as a 24/7 marketing service that will help bring in new customers. Those who don’t enter right away may catalog the presence of your business and wait for another day.

Use a Professional for Your Signage

It’s important to use a professional for your business signage. Hiring a sign professional gives you more options, including digital signage installation. Your signage professional can aid in sign plan and creation and can provide expertise for longer-lasting signs.

At ABC Signs, we offer sign design and creation services to help businesses. Contact us to learn more about how we can help you create a business sign that markets your business.