Signs are a basic part of many businesses. Whether you’re trying to direct existing customers to a product or trying to draw in a whole new type of customer, signs are an important resource that can help you with all this and more. If you’re a business owner, smart use of signs can help to maintain a functional and successful business.
Signage’s Vital Role
Signs are crucial for brand recognition and product emphasis. This is why many businesses use their brand colors on their signage, and whenever possible, use their logo as well.
This makes signs an excellent marketing tool that can boost community awareness of a business.
Types of Signage for Businesses
Storefront signs are designed to attract customers and inform them of the services or products for sale. These signs play an important role in attracting customers who are passing by but also draw in customers who are actively looking for the store. When you’re designing a storefront sign, clarity and recognition are the most important factors to take into consideration.
- Use large, clear letters and an easy-to-read font
- Choose contrasting colors that can be easily read from the road
- Choose a light up sign, if your business is open after dark
Awning signs complement storefront signs well and can be made in matching colors and a matching font to help reinforce the storefront sign. Awnings can also make an otherwise flat building more attractive and visually interesting to potential customers, which can also help draw them into the business.
Work with your signage professionals of choice to coordinate the awning sign with the storefront sign
The awning sign and the storefront sign don’t need to match, but they should complement one another
Pylon and Monument Signs
Pylon and monument signs are signs that are placed at the entrance of a business to help direct traffic to the building. These signs are useful for businesses that are set back from the road and difficult to see. Your business’s pylon sign should be decorated in your business colors and logo, to ensure that drivers who are passing quickly will easily notice that the sign is yours.
Banners are especially useful for special promotions and events. A banner can help your business draw in customers to check out your special sale or new product release. Make your banner big and easy to read, and work with your signage professional to ensure that your banner will be placed appropriately to draw in the most customers possible.
Alert customers to the products they’re looking for with interior signage. Interior signage can be temporary (like banners) to promote new products, or they can be placed permanently in locations around your store to help customers find what they came to buy.
Mobile advertising is important to get your name out there to customers who need your business. Vehicle graphics are most effective when they have a simple, easy to read message. A phone number, logo, and business name may be all it takes to get the most out of this type of sign.
Work With the Professionals
Grow your business with signs that stand out. Contact ABC Signs in Cincinnati, Ohio to design the right signs for your business.