According to a market research report by Technavio, the digital signage market is projected to grow by $10.1 billion between 2020 and 2024. This is an astounding amount of growth, which is largely due to higher out-of-home advertisements with digital signage.
Further growth calls for innovations to increase functionality and usability of digital signs for both the customers who will be seeing the sign and the owners who will be editing what is displayed. Here are a few trends that we may see as digital signage evolves in the years to come:
Paired with Interactive App
Mobile applications are heavily used by much of the population, with usage varying in age. That being said, on-the-go technological capabilities are becoming the norm for businesses and customers.
By allowing digital signage to be paired with an interactive app, businesses can quickly edit their contents from virtually anywhere, with the ease of an app. This app would need to be easy to use, as well as maintain a sound security system to protect from possible hacks – especially for big, national companies. However, if these are resolved, then it will be invaluable to the growth of digital signage from the producer end.
On the customer front, product recognition, integrated within a business’ consumer app, would be a valuable resource. This would especially be effective for digital advertising signage in-store or outdoors.
Product recognition is currently most commonly activated with a phone camera picking up a QR code or RFID chip. Amazon has its version of this known as Amazon Rekognition available in its app capabilities. This is honestly quite ahead of its time, but more and more retail stores are integrating this capability in their apps, like Target.
Digital signage will be much more effective if customers can interact with it and make an immediate behavior action towards purchasing, rather than simply snapping a picture or making a mental note.
Better Analytics Tracking
A huge issue about traditional signage is that it is impossible to accurately track the number of people who see the sign, whether it be an advertisement or a simple business sign.
In order to combat this, digital signage can be more widely created with proximity sensors and face recognition features. This would allow the owner of the sign to get a more accurate measure of the number of people who were in viewing distance of the sign and/or how many of them actually faced and took in the contents of the signage.
With these analytics, businesses can better understand how effective their signage is and curate content accordingly.
The future of digital signage is bright! Until these trends become more widely available and implemented, we urge you to explore the benefits of digital signage today. Please contact ABC Signs for assistance in your digital signage needs.