Nearly 76% of consumers said they had entered a store or business they had never visited before based simply on its sign, according to research performed by FedEx. Your brand is not just a logo, but an entire experience that affects whether or not customers will remember you and decide to do business with you. It should permeate everything you do –websites, magazine and newspaper ads, billboards, sales promotions – and your signs.
If you’re starting a new business or are ready to upgrade your signage in the new year, let’s take a look at how ABC Signs can work together with you so that you effectively attract, inform & influence your customers the right way!
Outside of business is the most prime location for you to grab people’s attention! Think of your sign as a giant waving flag, attracting customers to your doorstep. An effective sign can do just that! Gain attention with a wide variety of signs to choose from:
Once you’ve got your customer in the door, it’s important that you are able to inform them! Whether it be by way of directional signage that can get your customer from point A to B, or something as simple as a well orchestrated wall sign to establish the look of your business.
If you were to have effective signage set up in your business, you would be able to properly guide your customers along the desired journey! And what desired journey is that you ask? That’s right, a SALE! Being able to successfully attract & inform your customers, makes it just that much easier when it comes to influencing them!
For effective ways to attract, inform & influence your customers, trust in ABC Signs! For a FREE estimate, visit our website!