How Digital Signage Can Supercharge Your Black Friday Sales

As many as 89% of retailers report higher sales when using digital signage. The unique features of digital signage draw customer attention and build excitement for products and services. If you’re a business owner seeking to stand out from the competition this Black Friday, dynamic displays can help you attract customers and make sales.

Plan Early and Build Anticipation

Digital signs allow businesses to promote deals weeks in advance with countdown timers and other playful forms of teaser content. By showing product previews and upcoming promotions, customers can plan their Black Friday shopping spree around sales that interest them most.

Since digital signs are easily changeable, businesses can sync their digital signage with their online marketing efforts to reach more customers and generate more interest. These coordinated efforts can help build customer excitement days in advance, helping to ensure large crowds on Black Friday.

Arrange Strategic Screen Placement for Maximum Impact

Digital signs come in many formats, allowing business owners to strategically place signs in varied locations, maximizing their impact on customers. Smart sign placement grabs customer attention at various points in their experience at the store, whether that’s walking in, scanning shelves, or standing at checkout.

Storefront screens capture foot traffic and alert passersby to top deals, encouraging everyone to enter. Displays near entrances, aisles, and product sections help guide customers as they shop. At checkout, digital signage promotes loyalty programs and add-on sales.

Customize Digital Signage for the Black Friday Experience

On Black Friday, customers focus on finding gifts for loved ones and snagging discounts on items they need or want. Digital signage can be customized to suggest gift ideas and draw attention to deep discounts.

Display Bold Visuals that Capture Attention

Customers respond well to strong visual imagery, including bold colors and attractive product photography. Digital signage can feature these images and more, including video loops and animation. These visuals capture attention and help beautify stores inside and out.

Extend the Benefits Beyond Black Friday

Whereas paper signs are labor-intensive and require hours of setup and cleanup, digital signs change messages with efficiency. Many stores discount items on Black Friday only, then raise the price after the end of the sale period. Digital signs ensure customers are given accurate information at the sales end.

Black Friday leads into Small Business Saturday, when small businesses can use digital signage to promote deals and support local initiatives. On Cyber Monday, digital signs can display QR codes directing shoppers to online exclusive offers.

This use of digital signage helps maximize the after-Thanksgiving shopping experience for customers who need holiday gifts and deep discounts on products.

Contact ABC Signs for Digital Signs

Digital signage enhances the Black Friday experience for customers while maximizing sales for stores. To get started with your purchase of digital signage, contact ABC Signs for professional sign services in Cincinnati, Ohio. Our sign designers and experts can help you find the right combination of digital and traditional signs to enhance your business.