Creative Fall Signage Ideas to Attract Customers

As the weather turns and the days grow shorter, fall colors and symbols help bring us fully into the season. Your business can participate in this changing of the seasons by posting creative fall signage to attract customers. There are many ways to make your signs seasonally appropriate. Working with a professional sign maker can help.

Incorporate Autumn-Inspired Colors

As the leaves on the trees change, the very landscape around us begins to change as well. Warm hues like orange, yellow, gold, and red evoke the season and attract customer attention. Work with your sign maker to select bold palettes that help reinforce the seasonal theme across your signage.

Although many stores primarily choose their business colors for everyday signage, fall-appropriate colors are appropriate for temporary signs that reflect sale prices, clearance sales, and the sale of fall products. To ensure continuity with your brand, incorporate your logo into your signage. This
helps ensure that customers recognize your brand despite the seasonal coloring.

Promote Fall Sales and Specials

Autumn is a strategic time to run sales, offload seasonal stock, and attract new customers. One way to achieve this is to promote fall sales and special products exclusive to fall. Retail stores stock Halloween and holiday items at this time, while eateries and restaurants sell foods and beverages that remind us of the harvest.

As you change your inventory, use temporary signs like banners and A-frames to promote discounts and events. If your business also uses digital signage, this is the perfect time to change your message. Combine physical signage with digital ads for maximum visibility and impact.

Add a Touch of Halloween Festivity

Consumers (especially children!) love getting swept away in Halloween fun. Add a touch of Halloween festivity to your business signage by incorporating simple Halloween elements, such as jack-o’-lanterns, pumpkins, candy corn, and bats.

This makes your signage more engaging and also shows the lighter side of your business. Seasonal decor of this nature adds charm without being scary or gory — although you could go so far as to add a witch, Frankenstein’s monster, or ghost to your signage as well.

If you have a retail location like a clothing store, a bookstore, or a pharmacy, these holiday-themed touches give your signage extra shopping power for passersby. The right signs can bring customers in and keep them coming to your business again and again.

Get Ready for Fall With Attractive Fall Signs in Cincinnati, Ohio

Fall is the perfect time to start making seasonal signs for your business. Partner with a sign maker to ensure your signs look their best. Contact ABC Signs to get started today. We create signs for Cincinnati area businesses, and we can help you, too.