Business signs are often underappreciated yet essential components of any business. They’re more than simple displays: they’re a visual communication tool that reinforces your brand and shapes first impressions. Using effective, high-quality business signs can help your business attract customers, sell products, and keep them returning in the future. The Psychology of Signage Business signs … Continued
Long ago, signs were handmade and low-tech, using paint, wood, and other traditional materials. Today, signage is much more advanced, and businesses have traditional and digital sign options. Digital signage has features that allow businesses to change their message as needed, whereas traditional signage has a lower upfront cost and requires minimal maintenance. If you’re … Continued
Good business signage puts your business on display for customers and passersby. Industry leaders liken signage to an employee—always working, always visible. Data from the Sign Research Foundation shows that a single new sign can boost sales by 4.75%, and for stores that are under-performing, sign improvements can boost weekly sales by up to 15%. … Continued
Signage communicates your brand identity, values, and style at a glance. Good signage can increase your brand’s visibility, which in turn can increase foot traffic and generate revenue. Bad signage does the opposite. It undermines your message and wastes marketing dollars. It reflects badly on your business and can even turn customers away or leave … Continued
Weather conditions can fade, warp, or damage your business signage. Selecting durable materials for your sign helps to ensure sign longevity and visibility, while proper maintenance and strategic placement can prevent costly repairs. Not all business owners know how to protect their signs, but when you’re working with the professionals at ABC Signs, we’ll help … Continued
Spring is a time for improving and enhancing your business. One way that you can make a difference is by refreshing your visual identity with new business signage. Signs should change over time. By reviewing sign language and updating sign aesthetics, you can keep your business looking attractive and well-maintained. Assess and Revive Your Legal … Continued
Good business signage is essential for many functional businesses. Signage alerts customers to your store and, once they’re on the property, helps them find products and services. Business signage can control parking lots and foot traffic to create an orderly business space. Signage also alerts customers to sales and helps them make smart purchasing decisions. … Continued
Business signage is important! If your business doesn’t have signage, 2025 is the year to get it. Below, we’ll list the many reasons that business signage can help your business thrive in the New Year. Boosts the Bottom Line Eye-catching, well-designed signage attracts new customers and retains existing ones. Just think of how your business … Continued
Harsh winter weather can be hard on your signs. From ice and snow to pests and other problems, outdoor conditions can take a toll on outdoor signs. Protecting and preparing your signage for winter can help prevent damage and save your business money. Knowing what to watch for and how to get your signs ready … Continued
Your business relies on effective interior signs to direct customers, workers, and vendors. Good signs help you maintain an organized workplace while also making your business more user-friendly for people on your premises. The more effective your signage, the better. There are many things you can do to maximize your interior signage. Let’s discuss the … Continued
