3 Types of Signage No Retailer Can Afford to Ignore
Why do signs play such an important role in physical retail? Just as your site’s sales copy should be attention-grabbing and concise, your in-store signs should be clear and helpful. Consider signs your silent but best salespeople. Signage helps your customers navigate your shop without asking sales staff easy & basic questions.
Here are the top three most important types of retail signage to consider:
Outdoor signage is arguably the most important kind in physical retail because it’s what gets customers in the door, the largest hurdle when starting a new relationship with them. Exterior signage is the first impression customers have of your business.
Informational signage may also be known as departmental, directional, organizational, or wayfinding signage. These signs help the customer navigate your space more easily. The easier it is for a customer to find what they came in for, the more likely they are to rely on that convenience in the future.
Persuasive signage influences consumer behavior via convincing language or attractive imagery. These signs can advertise a particular product or even a sale item. Persuasive signs can influence customer flow and improve interactivity with otherwise unnoticed products. Signs that showcase a particular product offer an opportunity for retailers to communicate specific details of new, seasonal, or featured items.
If you’re in the market for a new sign, give ABC Signs a call or contact us for a FREE estimate!