Why Your Font Choice Can Make or Break Your Sign
Everyone has been driving down a street when suddenly a sign grabs your attention, but not in a good way. A font that is too small, too big, too narrow, or too distracting from the message will draw attention to your business in a negative way. As experts in sign design and installation, we have witnessed signs that are ruined by font choices.
Determining the effectiveness of your sign involves a few considerations! Here are some things to think about when it comes to your signage:
- Can someone read this in under 2 seconds? The average person is walking or driving quickly past your business, which means that you have less than two seconds to get your message across.
- How far away will my potential customers be when reading the sign? Often, people are looking at a sign from hundreds of feet away, so make sure the font is legible. This link leads to a chart that lays out the best letter height compared to the distance for best impact and maximum readable distance: http://www.abcsign.com/sign-distance-letter-visibility/
- Does my font match my brand? Many companies want a font that stands out, but that does not mean that the font needs to be incredibly “unique” or “fun”. A business sign represents you and your brand.
- Remember to check color compatibility. Too many business signs are difficult to read due to the chosen font color blending into the background of the sign. Choose contrasting colors. http://www.abcsign.com/sign-contrast-color/
If you’re unsure about what will work best for your business, contact ABC Signs! Our design experts will take through the process – step by step to get you the best and most effective sign for your business.