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Business Signage Done Right

Know Your Audience

The purpose to a good business sign is one that immediately engages its audience. A good start to this step is to know where your signage will be placed. Is this in front of your business, on the side of the road or somewhere at a point of transit? Knowing where your audience will be experiencing your signage is key to knowing how to target your audience.

Content on Your Sign

When it comes to the content of your signage, writing as a journalist would is always a good idea. A journalist would only put essential information to be sure that it is easy to understand. One of the biggest mistakes that people make is overcrowding a sign to feel like they are getting the most of that sign. In most cases, this comes off as confusing and cluttered.

A good objective is to create enough content on the sign that is able to be understood in under five seconds of coming in contact with the sign. Anything over five seconds and people will begin to lose interest.

Design Tips

A good design tip is to follow the 60-30-10 rule. When designing your sign, 60 percent of the sign should be your principal company color, 30 percent of it should be your secondary color, and 10 percent should be an accent color of your choosing that will either blend or pop in a way that balances your signage. In most cases, avoid getting too fancy with colors and fonts or it might lead to disinterest. Keeping your business signage straight and to the point is a good starting ground.

ABC Signs can help you distinguish ways to make your signage stand out in the crowd and draw good attention to your sign. From helping you understand your audience to design, ABC Signs is here to help you. Give us a call today to learn more about our process.