Why Signage is an Important Marketing Tool for Small Businesses

Home Depot SignAs business owners, you know the importance of effective signage, but do you know what can make or break your sign? Let’s check out the top ways in which you and your business can succeed through quality signage:

1. The Right Design

Regardless of whether your business is in a busy area or off the beaten path, it’s necessary for your sign to not only be seen but to be seen by the right customers.

Make sure to keep the sign simple so people can understand what you are advertising as they are passing.  Using your logo and message on the sign will also help to build your brand.  Someone may not be in need of your services at that very moment, but they will be more likely to remember you if they can quickly conjure up their first impression of you – your sign!

2. The Right Fabrication

Having a well-built sign is key for a number of reasons, whether it be saving you money in the long run, or saving you from the headache of a ruined sign, it’s crucial that you choose a company that’s focused on quality craftsmanship.

Quality craftsmanship is just as important to us as it is to you. That’s why we’ve been a member of Underwriters Laboratories Inc. (UL), a globally recognized, product safety testing and certification organization, since 1993.All lighted signs list the UL Mark, ensuring our signs meet the highest quality standards

3. The Right Installation

Do you know what it takes to get a quality signage installed? Proper sign installation is as important as the design and manufacturing process.

Whether it be zoning, permits, planning, need for illustrations or electric & lighting questions, ABC Signs has you covered.

Contact ABC Signs to get your business sign in the works!