The Psychology of Strong Signage | Cincinnati, OH | ABC Signs
Signage is such a crucial component of your business, and you might not even realize it! Not only does it help differentiate your brand, but it means the world to consumers. Strong signage drives brand awareness and loyalty, improves overall customer experience, and might even lead your business to more sales.
Next, we are going to break down the significance of signage and explain why they work!
Online/Offline Connection
In today’s digital age, more and more people are finding your business online, but guess what? They still need help locating your physical store or location! A strong business sign can toggle a customer’s memory of your online ad, and make them more likely to convert, and vice versa.
A Picture is Worth A Million Words
Okay, well maybe your business signage has a few words, but you know what we mean. A simple sign with words and enticing graphic design grabs the brain’s attention and can trigger emotions too. Humans have an instinct to read and obey signs without even noticing them. Pretty cool, right!
Brand Reinforcement
No matter what your business sign looks like, it contains your logo and other branding messages. A sign is a significant investment and a key part of your overall marketing strategy. It is also a constant and continuous point of visual contact that is always working for you. And people notice it too!